VEVAwear's New Logo Mark: VΛ

VEVAwear is introducing a new logo mark on its clothing. The full name stays the same, but the mark printed or stitched onto garments is changing from a longer wordmark to two letters: VA.

What's changing

The new mark drops the first two letters of VEVA, leaving VA. The A is drawn as an upside-down V, so the two letters together form two triangular shapes, one pointing down and one pointing up.

Read together, the mark looks like two arrows: a downward point followed by an upward one, shown here as VΛ.

What it represents

The down-then-up shape is meant to reflect the ups and downs of everyday life, the idea that VEVAwear clothing is there through both. It is a smaller, quieter mark than the previous one, meant to sit on a garment rather than announce it.

Where it appears for now

The new mark is currently limited to clothing itself, not the full brand identity across the website and other materials. The rollout is gradual rather than immediate: existing stock carrying the previous branding will continue to sell through before the new mark appears more widely.

For everything else about the pieces themselves, from fabric to fit, see the full activewear guide.